Mexico’s Investment Interest Rises, Barriers Persist, Says GBM

Mexico’s interest in investing is growing, but structural and cultural barriers remain, according to Moisés Saad, VP Director of Advisory and Investment Solutions at GBM. Speaking at GBM’s Pioneros 2025, he noted that while demand is increasing, access and financial literacy continue to be uneven.

“People want to invest, and institutions like GBM have made what was once complicated more accessible,” Saad said. “Technology has reduced costs and helped democratize investing in Mexico.”

Digital platforms and mobile apps now allow retail investors to start with as little as MX$100 (US$5.47), broadening financial inclusion, but mostly among those who already have some access. Large portions of the population remain outside formal investment markets.

“Many Mexicans graduate from university without learning how to invest or manage personal finances,” Saad explained. Cultural habits, including a preference for cash and real estate, also influence financial decisions. “People save under the mattress or invest heavily in property because of historical distrust in banks and deeply ingrained social norms,” he said.

Building confidence is as important as access. “The biggest challenge is overcoming fear of the unknown. Investments are personal; they reflect your goals and dreams,” Saad noted.

The next stage, he added, is expanding advisory capacity. Financial advisors guide investors in choosing suitable products and navigating complex topics like taxes. “Technology opens doors, but advisors are the roadmap,” he said.

GBM is working to grow its advisory network while supporting independent professionals, aiming to reach Mexicans who won’t invest without guidance. Saad stressed that combining technology, education, and advisory services is key to transforming Mexico into a nation of investors.